The daily Le Monde employers, specializing in hoots millenarian cons "growing social spending" and "unbalanced accounts", see his web page colonized by advertisements for "Crédit Agricole Private Bank." The very title of this new entity of "Credit Agricole Private Bank" smile: The market brainless who are behind this name change using the mean Thatcherite who-better-best, as if no crisis had come to abolish the ideological hegemony of the neoliberal utopia. "My Private Bank moves to the rhythm of the great places," bleats the framework sup-staged in the poster campaign.
In air advertising time, yet it seemed that a page had turned. Insurance companies are available in full page national press to certify that they no longer play their cash award. The Gran surfaces swear they reduce their prices in order not to corrode the "purchasing power". Slogans rely on the "solidarity" and return to the authenticity of the true values of real life. In short: you might think that the decay of capitalism and its hordes of morons financial dealt a setback the semantic and axiological guerrillas who had carried for thirty years. The right Versailles of the tax shield and the liquidation of the welfare state plays the same taxing traders' bonuses and suggest, half-words, a Tobin tax!
But this aggressive advertising for "Crédit Agricole Private Bank" is a timely streak this new landscape as a return of the repressed. Communication of the new "brand" Credit Agricole sursignifie character property "private", 100% private ultraprivé, the bank at stake in the campaign appears to be Celebrated as the bank is fully private. Some
clicks (private) on the site (private) Credit Agricole Private Bank: "Another look at the private bank". "Contact a private counselor." "A counselor in private single regional body," yelped the site to sharks to striped costars (private). "The expertise of Crédit Agricole Private Bank" is there. The privacy is seen as an authentic viagra commercial.
of two things: either, as we hypothesize, it is a pitiful return of the repressed pubards and bankers, who can be decidedly to the idea that the signifier Thatcherite is out of fashion. Or although it is more prosaically, a lamentable error of communication, where the instigators of this makeover of Credit Agricole have ruled in favor of neoliberal signs knowingly, thinking no doubt that the language Pinochet was still fine days ahead to attract CSP + +.
In these times of mass unemployment, the advertisement of the bank (which, as such, and speculates Gave) corresponds roughly to "No mercy for beggars," or more exactly a confidence annuitants of all stripes: "Do not worry, we still believe it!"
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